Dr. Steve Fawkes is the founder of EnergyPro Ltd which provides advisory services in energy efficiency financing and incubates new ventures. He is Senior Adviser to the Investor Confidence Project and sits on the Investment Committee of the London Energy Efficiency Fund. His blog onlyelevenpercent.com covers energy efficiency financing and related matters.
For many years the energy efficiency industry has complained of lack of finance as being a barrier – but the truth is more complex. The industry has always focused on capital cost and energy cost savings, usually expressed as payback period. It is time to move beyond this simplistic model. In the last few years the existence and value of non-energy benefits such as increased productivity, better health, increased revenues and many others has started to be recognized. The International Energy Agency estimated that non-energy benefits could be worth four times the value of energy savings. Recent work by the UK Green Building Council, Marks & Spencer and others, has looked at valuing these benefits in the retail sector. As well as financial value these non-energy benefits are much more strategic than simple energy savings, if retailers can increase sales or reduce employee turnover, those are strategic issues in way that energy savings will never be. The energy efficiency industry needs to learn to identify and value the strategic non-energy benefits in business cases for investment, whether it be internally or externally funded investment. It also needs to learn to build better business cases.