It sounds a bit pejorative. But constructing an effective policy programme for energy saving is very like persuading donkeys to do what you want.
Donkeys are stubborn creatures, not that malleable. Obtaining co-operation requires three things, mostly operating together. These are carrots (to motivate) and sticks (to enforce). And most important of all, tambourines (to retain attention). Every single effective energy conservation programme incorporates one or more, preferably all three, aspects.
First, consider sticks. In other words, regulations and standards and, importantly, their effective policing. That means tougher building regulations, for existing as well as newly constructed buildings. It means outlawing the worst energy performing products, and ensuring any energy labelling is accurate.